Two Faced Business Cards

I know it’s been quiet around here, but here is a business card I created for local photographer Josh Sisk. Josh has two distinct sides to his photography practice: that of a seasoned, professional studio photographer, and that of a scrappy concert photographer not afraid to put himself or his equipment on the line to get the best shot. In a dark venue or black-lit club, the glowing lettering highlights Josh’s gutsy gig photographer side, while in a well lit studio or office the cleanly typset information speaks to his professionalism and experience.
These are just the proofs, hence the mediocre documentation. Will take better shots when I’ve got a nice big stack of them.
Tuesday, March 8, 2011
2 Comments
Absolutely genius, I’d love to know how the idea came to you.
This is brilliant. Seriously. This is the first really clever, way-out-there design idea I’ve come across in a long time that actually serves a solid purpose beyond hey-look-how-clever-we-are. When presented, this card will be in exactly the right context for its appearance. Well done!