Cycling Culture Branding: Logos

I have a very exciting new branding project on deck right now, and it has permitted me to pretend that all of my looking at pictures of bicycles online is research, and not merely pornography. To provide the best possible service to my client, I aim to become an expert on bicycle branding, and I am bringing you all along for the ride. Special thanks to Boutique Cycles for a nice starting point for this search. This is part one of a series on the branding of cycling, and I will be showcasing some logos:

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Unlikely Inspiration: Sports Logos

I recently watched Field of Dreams for the first time in a very long time; and while I felt the movie was a bit overdramatic and sentimental, I was captivated by the White Sox logo that “Shoeless” Joe Jackson sports on his old school jersey. This prompted me to dig into some other vintage sports logos, and I was surprised by how many are truly beautiful. I wish more modern day teams would use marks with as much character as the old school ones. I have collected some of my favorites, all from www.sportslogos.net, to share with you here. Enjoy!

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Preliminary Symbols

Four ideas that could potentially be extended to a full branding system. Which is your favorite?

• Classy Industry
• Naked Industry
• Camera Dog
• Bullet Flower

I am partial to the two industry themed ones, especially the naked one.

MICA/UB Leadership Retreat Branding: Catalyst

This past Saturday I was lucky enough to get the opportunity to help facilitate a Leadership Retreat for the MICA and University of Baltimore community. I had been working with the planning committee for a few months prior, and the whole thing went off without a hitch and was a really great experience for me, and I hope all involved. I had, with the help and feedback from the planning committee, come up with the branding for the retreat, and it was cool to see the logo plastered all over folders, name-tags, signs, and screens at the event. (more…)

Symbol Studies

One of my refined symbols at 3" and 1"

You may remember that seemingly torturous exercise I posted photo evidence of a little while back? Well after two more weeks of development, this is where those 1,750 symbols have gotten me. I first narrowed all 1,750 down to my four strongest solutions, then from there chose one of the concepts to refine even further. This tree constructed of speech bubbles stems from the root words “growth” and “democracy”. (more…)