Objectified Screening at MICA
Thursday, September 17, 2009
7 Comments
I was asked to create a poster for MICA's screening of Gary Hustwit's documentary film, Objectified. Inspired by a quote from the director, and by Build's poster for the film, I decided to track every single object I touched or interacted with throughout the course of a single day. I then illustrated all of these objects as simple pictographs and placed them in chronological order with timestamps. This is an attempt to give the poster a narrative quality and personal interest.
Build's Official Poster for the Film
Gary Hustwit's Announcement of the Film
00000o cool … :o
Andy, I think that this is my favorite thing I’ve ever seen from you. I _love_ the concept, and the typeface is perfect. The colors suit the concept wonderfully, and the icons for each object are on point.
You’ve grown a lot as an artist — I’m really impressed.
@Matt – Thank you very much. It is worth mentioning that the typeface, Akzidenz Grotesk, is the face that Build (the studio behind the official Objectified materials) uses for all of the official collateral and branding; so perhaps that credit is due to them.
Very nice my man. I like your concept — and even layout — a lot more than Build’s. Also, Im glad to see that you brushed your teeth before bed, good habit.
@Travis – Thank you kindly. I will say that my poster would not work very well as a poster for the entire film, like Build’s does, especially having actually seen it now. I do however think it worked out just fine for a screening of it.
Are there people that don’t brush their teeth before bed!? That would be mad gross.
Nice poster! – like Travis and Matt, I like the concept and the implementation is quite well done.It’s a really compelling way to document things.
What would happen if you translated this concept into other realms? Change the timescale (weeks, minutes?) and the notation (logos/brands, things you hold in your hand, what you see through a piece of glass, etc).
What do you learn about your interactions with objects? Which of your objects do you now realize you use more than you expected? Why do you start and end your day with your phone when you have a clock right there?
ps: I brush my teeth before bed. And your site and work are nice and clean.
@Joe – Thanks for commenting! This poster was kind of a one-off rush job deal, but I have begun working on a project in a similar vein. I am studying the significance of objects in my, often times wasteful and technology oriented, generation. The project will not be completed for a couple of months, but you can see what is happening with it here:
http://www.andymangold.com/project-launch-heirloom/
http://www.andymangold.com/heirloom-update/
Thanks again!